When music and streetwear collide, the culture shifts. Here at BXB (Boosted Boys), we’ve always been about pushing boundaries and staying deeply rooted in the creative scene. That’s why our recent involvement with Tory Lanez for the track “Hasty Mart” is a milestone we had to share with the BXB family.
Tory Lanez has always been an artist who understands aesthetics just as much as he understands sound. When the concept for “Hasty Mart” was being put together, it required a very specific, raw, and authentic energy—the exact kind of energy BXB was built on. We brought the Boosted Boys vision to the table, ensuring that the visual and cultural elements surrounding the project hit just as hard as the track itself.
"Hasty Mart" isn't just a song; it’s a vibe. It captures that late-night, fast-paced lifestyle that resonates with everything we design. Being involved in a project of this magnitude allowed us to showcase what BXB represents on a massive stage. The crossover between Tory’s signature sound and our distinct streetwear aesthetic created a perfect storm.
This is just the beginning. The BXB x Tory Lanez collaboration on this project is a testament to where the Boosted Boys movement is heading. We aren't just making clothes; we are cementing our place in the culture.
Make sure to stream “Hasty Mart,” check out the visuals, and keep your eyes peeled you never know what exclusive BXB drops might be inspired by this era.
BXB